Agc

Norwegian Fashion

Designed for any occasion.

SAY HELLO TO THE ART OF EASY LIVING 

Aphru is the ultimate easywear for any occasion for women demanding clothing with the highest comfort and class, without any fuss. Aphru's signature look represents comfortable jersey garments of understated, timeless luxury. We promise our customer the weekend getaway-feeling through luxurious connoisseur essentials, anytime, any day.  

Behind the brand is Anita, a Norwegian who had the idea to start Aphru when she was working and commuting between two European cities. She was not able to find this kind of high quality easywear, so she took matters into her own hands and Aphru was born.  

The production is managed from our studio located in the Navigli area of Milan, Italy, where the best of Italian craftsmanship is blended with the serene Norwegian look. All fabrics are handpicked from the finest jersey suppliers in Europe. We strive to leave a as small carbon footprint as possible in all aspects of our business, and we are a proud member of Ethical Trading Initiative Norway. 



WHAT DOES APHRU MEAN?

The name Aphru was the Etruscan equivalent of the Greek goddess of wellness and beauty, Aphrodite. The color and font used in the Aphru logo is inspired by the beautiful Italian street signs. 



WHERE CAN YOU FIND APHRU?

We work hard to provide you the best online and offline shopping experience. Our webshop gives you access to our entire collection. We also warmly welcome you to visit our concept stores at Paleet, Oslo and Sandvika Storsenter, and the fine stores around the world carrying our brand.