Aphru is easywear made of the finest jersey, for the connoisseur women. When you are travelling, on your way to an important business meeting, or running errands – is there anything more tempting than to put on a pair of sweatpants? However, comfort does not have to come at the expense of style. Every piece is designed for today’s connoisseur women, who want to look good and feel comfortable on any occasion. Behind the brand is Anita, a Norwegian who got the idea of starting Aphru when she was working and commuting between two European cities. Anita was not able to find this kind of quality easywear, so she took matters into her own hands and Aphru was born.

The production is managed from our studio located in the Navigli area of Milan, Italy, where the best of Italian craftsmanship is blended with the serene Scandinavian look. All fabrics are handpicked from the finest fabric suppliers in Europe, and we source natural fibers allowing your skin to breathe. 

We strive to leave a as small as possible carbon footprint in all aspects of our business, and we are a proud member of IEH – Ethical Trading Initiative Norway. 



The name APHRU was the Etruscan equivalent of the Greek goddess of wellness and beauty, Aphrodite. The color and font used in the APHRU logo is inspired by the beautiful Italian street signs. 

Where can you find APHRU? For busy women, easy access is key. We work hard to provide the best online and offline shopping experience. Our webshop gives you access to our entire collection. If you want to try on our pieces, we warmly welcome you to visit our concept store at Paleet in Oslo, and the rest of our almost 30 shops across Norway. You can also find APHRU in selected fine stores in the US, Denmark, Austria, Ireland and cruise ships around the world. For the complete overview click here.