About us


Aphru is the ultimate jersey easywear for any occasion. Aphru's signature look represents refined jersey garments of understated, timeless sophistication. Our garments are made from the finest jersey knit fabrics with a distinctive stretch and softness that moves with you. We promise you the weekend getaway-feeling, any time, any day.  


All our fabrics are handpicked from the world's finest jersey suppliers. We are known for our exquisite fabrics and versatile long-lasting garments. Our design team work closely with our highly skilled production teams to give each style the characteristic Aphru fit and look. Each Aphru piece truly reflects the passion of the people who made the garment. 


Behind the brand is Anita Godell, a Norwegian who in 2014 had the idea to start Aphru when she was working and commuting between two European cities. She was not able to find functional and refined easywear, so she took matters into her own hands and Aphru was born.  

The name Aphru was the Etruscan equivalent of the Greek goddess of wellness and beauty, Aphrodite. The color and font used in the Aphru logo is inspired by the beautiful Italian street signs. We started producing in small villages in northern Italy, hence the link to our Italian name. As we have grown, our production also takes place in certified factories in some other countries, all paying the utmost attention to sustainable and ethical production. 


We work hard to provide you with the best online and offline shopping experience. We warmly welcome you to visit our webshop, our concept store at Paleet, and any of the fine stores carrying our brand.