About us

SAY HELLO TO THE ART OF EASY LIVING

Aphru is the ultimate jersey easywear for any occasion. Aphru's signature look represents comfortable garments of understated, timeless sophistication. We promise our customer the weekend getaway-feeling, any time, any day.  

CRAFTSMANSHIP

All our fabrics are handpicked from the world's finest jersey suppliers. We are known for our exquisite fabrics and versatile long lasting garments. Our design team work closely with our highly skilled production team to give each style the characteristic Aphru fit and look. Each Aphru piece truly reflects the passion of the people who made the garment.

OUR STORY

Behind the brand is Anita, a Norwegian who in 2014 had the idea to start Aphru when she was working and commuting between two European cities. She was not able to find this kind of functional high quality easywear, so she took matters into her own hands and Aphru was born.  

The name Aphru was the Etruscan equivalent of the Greek goddess of wellness and beauty, Aphrodite. The color and font used in the Aphru logo is inspired by the beautiful Italian street signs. Our production takes place in small villages in Northern Italy, and our link to Italy is also reflected in our name. 

WHERE CAN YOU FIND APHRU?

We work hard to provide you with the best online and offline shopping experience. We warmly welcome you to visit our webshop, our concept stores at Paleet and Sandvika Storsenter, and any of the fine stores carrying our brand.